LinkedIn is a goldmine for event marketers, but let’s be honest—not all event promotions land well. Some posts scream desperation, others annoy your audience, and a few are just plain cringe.
If your event posts are getting ignored, muted, or worse—unfollowed, you might be making one of these 10 LinkedIn mistakes.
1. Spamming Every Connection with Event Invites
🔴 Sending mass DMs immediately after connecting saying, “Hey [First Name], we have an amazing event coming up, would love to have you join!” is the fastest way to get ignored.
✅Warm up your audience first. Start by engaging with their content, sharing relevant insights, and then personally invite those who would actually benefit from the event.
2. Overloading Your Posts with Hashtags
🔴 Using 10+ hashtags in every event post: #events #eventmarketing #networking #conferences #businessgrowth #leadgeneration #success #growth #strategy #leadership #sales #ai #future #innovation...STOP!
✅ Stick to 3-5 highly relevant hashtags that match your audience’s interests. Example: #EventMarketing #B2BNetworking #SalesPipeline
3. Using Clickbait Like “You Won’t Believe This”
🔴 Starting your event posts with: “This ONE trick will make your events go viral!”, “99% of event marketers FAIL because they don’t do this.”
✅ Be clear, direct, and valuable. Instead of clickbait, try: “3 Event Strategies That Boost Sales Pipeline by 30%”, “Why B2B Sales Teams Should Leverage In-Person Events”
4. Pitching Immediately After Connecting
🔴 You connect with someone, and within 2 minutes, you drop a message: “Hey [Name], we’re hosting an incredible event on [Date]. Let’s get you a ticket!”
✅ Give before you ask. Share an insightful article, a trend, or an invite to a community discussion first. Let them see the value in engaging with you.
5. Writing Boring, Generic Event Descriptions
🔴 “Join us for an exclusive networking event where industry leaders gather.”
Yawn.
✅ Sell the experience, not just the event. "Struggling to align sales & marketing? Our event brings together top CMOs and CROs to break silos and boost revenue. Let’s fix this—together.”
6. Tagging Too Many People in Posts
🔴 Tagging 20+ people in your event post just to get engagement. If half of them don’t engage, LinkedIn deprioritizes your post.
✅ Only tag relevant speakers, attendees, and industry leaders who will engage. DM people personally and ask them to comment instead.
7. Using AI-Generated Comments That Sound Robotic
🔴 Using auto-generated AI responses like: “This is a great post, thanks for sharing", “I completely agree with this insight.”
✅ Add real thoughts and personal experiences to comments. Engage with posts genuinely and tie it back to your event’s theme.
8. Focusing Only on “Selling” the Event Instead of Educating
🔴 Every post is “Sign up now! Limited spots available!” No insights, just hard selling.
✅ Educate first, sell later. Share why the event matters, insights from past editions, or a sneak peek of speaker content. Example: “80% of B2B buyers say events influence their purchasing decisions. Are you making the most of yours? Let’s discuss this at [Event Name].”
9. Re-Introducing Yourself Over and Over
🔴 “Hey everyone, in case you missed it, I’m [Name] and I do [XYZ].” (for the 10th time this month.)
✅ Let your content introduce you naturally. Focus on sharing insights, expertise, and valuable discussions related to your event.
10. Posting Generic, Overused Quotes on a Billboard
🔴“Success is not final, failure is not fatal.” (on a fake bus stop.) “Your network is your net worth.”
✅Share real insights, lessons, and experiences from past events. Example: “At our last event, we found that 65% of attendees closed deals within 30 days of meeting their connections. How are you leveraging events for pipeline growth?”
Summary: How to Market Events on LinkedIn Without Annoying People
✔ Stop spamming event invites—engage first.
✔ Use 3-5 relevant hashtags, not a long hashtag dump.
✔ Ditch clickbait & make your posts genuinely valuable.
✔ Warm up your audience before pitching an event.
✔ Sell the experience, not just the event.
✔ Tag people selectively—don’t force engagement.
✔ Write thoughtful, real comments instead of AI spam.
✔ Educate first, promote second.
✔ Let your content introduce you instead of re-introducing yourself.
✔ Skip the overused motivational quotes—add real value.
Final Thoughts
LinkedIn can be your best tool for event marketing—if you use it correctly. The key is to engage, provide value, and position your event as an opportunity—not just another sales pitch.
With Localista, you can take your LinkedIn strategy further—optimizing event outreach, tracking engagement, and ensuring your audience stays engaged long after the event.
