So, you’re hosting an event, and your sales team is crucial to making it a success. The more excited and engaged they are, the more likely they’ll make impactful connections, generate leads, and spread your brand love! Here’s how to get your sales team hyped and ready to make waves at your next big event.
1. Connect Event Goals with Sales Wins
Sales teams are all about results. Show them how the event’s goals link directly to their targets. Will this event open doors to high-quality leads? More closed deals? Lay it out and make the benefits crystal clear. A goal they can see is a goal they’ll chase.
2. Bring Them into the Planning
Involve your team early on. From brainstorming session topics to booth setup ideas, give them a voice. This makes them feel invested in the event’s success, which is the first step to true excitement. Plus, who knows? They might have fresh ideas you hadn’t considered.
3. Equip Them with Targeted Training
Confidence is key. Arm your team with the tools they need, whether that’s a new pitch, deeper product insights, or tips on connecting with attendees. Well-prepped salespeople make better impressions and feel less stressed about on-the-spot conversations.
4. Add Some Incentives
Who doesn’t love a little competition? Set up rewards for top performance—whether that’s generating the most leads, booking follow-up meetings, or securing new contacts. Think prizes, public shout-outs, or even extra vacation days. A little friendly competition can go a long way.
5. Streamline Lead Collection with the Right Tools
Equip your team with easy-to-use digital tools for lead capture. The simpler the tech, the more time they’ll have to engage (and less time wrestling with data entry). Using Localista’s own AI-powered platform, they can capture notes, scan QR codes, and sync details instantly. Smooth and efficient—just how they like it.
6. Create Pre-Event Buzz
A little hype goes a long way. Share sneak peeks of the event setup, announce speakers, and give them early access to the agenda. Countdowns, updates, and teasers can keep them interested and make the event feel like a big deal.
7. Host a Team Kick-Off
Get everyone pumped with a pre-event meet-up. Whether it’s a coffee chat or a dinner, this is a chance to go over goals and create some team spirit. It’s also a chance to handle any last-minute questions and make sure everyone’s ready to rock.
8. Show Appreciation Post-Event
Lastly, celebrate their wins after the event. Share the success stories, acknowledge individual achievements, and let them know their efforts made a difference. A little recognition can turn a good event into something they’ll want to repeat.
