Social media is every event planner’s best friend—until it’s not. Missteps on platforms like Instagram, LinkedIn, or TikTok can mean low engagement, wasted budgets, and empty seats at your event. Want to avoid a social media disaster? Here are 6 things you shouldn’t be doing when promoting your event online (and how to get it right).
1. Ignoring a Multi-Platform Approach
Social media isn’t one-size-fits-all. If you’re only using one platform to promote your event, you’re leaving potential attendees in the dark. Instagram may catch the eye of your younger audience, but your corporate crowd might live on LinkedIn.
💡 Pro Tip: Diversify your strategy! Use Instagram for stunning visuals, LinkedIn for professional updates, and Twitter for real-time buzz.
2. Overloading Your Audience with Posts
It’s tempting to flood your feed with event updates, but too much content can feel like spam. Over-posting leads to unfollows and reduced engagement—exactly what you don’t want.
💡 Pro Tip: Stick to a balanced schedule. Use Stories for daily updates and posts for high-impact announcements like ticket sales or speaker reveals.
3. Skipping Visual Storytelling
Posting plain text or low-quality images? Big mistake. Social media thrives on eye-catching visuals that tell a story. Without them, your event promotion will get lost in the scroll.
💡 Pro Tip: Use professional photos, vibrant graphics, and videos that showcase your event vibe. Tools like Canva can help you design attention-grabbing content in minutes.
4. Forgetting to Engage with Your Audience
Social media isn’t just a billboard; it’s a two-way conversation. If you’re not responding to comments, answering DMs, or engaging with your audience, you’re missing opportunities to build excitement and trust.
💡 Pro Tip: Make time to interact! Polls, Q&A stickers, and responding to attendee questions build community and increase interest in your event.
5. Not Leveraging Paid Ads
Relying solely on organic reach to promote your event? You’re limiting your audience. Platforms like Instagram and Facebook prioritize paid content, so without ads, your posts may not even reach your followers.
💡 Pro Tip: Even a small ad budget can make a big difference. Use targeted ads to reach specific demographics and boost ticket sales.
6. Forgetting to Track and Optimize
Promoting an event isn’t just “post and pray.” Without tracking metrics like clicks, shares, or conversions, you won’t know what’s working—and what’s not.
💡 Pro Tip: Use analytics tools like Meta Business Suite or Localista’s event dashboard to monitor your campaigns. Adjust your strategy based on data to maximize engagement.
Final Thoughts
Promoting your event on social media is all about strategy. Avoid these six pitfalls, and you’ll not only boost your engagement—you’ll fill your seats.
At Localista, we get how overwhelming event promotion can be. That’s why we’ve built tools that simplify the process, like our multi-platform follow-up system that lets you send invites, reminders, and updates across Instagram, Telegram, email, SMS, and more—all from one platform.
Ready to level up your social media game? Let Localista help you turn your next event into a full house. 🚀
